Ever notice how corporations will spend millions of dollars on branding and image, yet nothing on training for their speechwriters?
Look, brands are important, image is important, but getting up and delivering speeches to audiences (live and recorded forever) is equally important, if not more.
Think about it. Should you really trust your company’s reputation (and your speaker’s image!) to a writer who has never written a speech before? Perhaps, but wouldn’t it simply make sense to make sure they know what they’re doing?
In this podcast episode, I discuss why investing in speechwriting training (don’t worry, it’s not one long ad!) makes sense for businesses and for speechwriters themselves.
I discuss three primary reasons why speech writing training is important, as well as some tips to help speechwriters convince their bosses to invest in their training.
For managers, it’s all about saving time, money, and headaches. For speechwriters it’s all about boosting your career, income and getting paid for writing (which, let’s face it, is rare these days!).
But most of all, it’s about getting great speeches from your speechwriters.
If you are thinking of training, click here to find out more about the next Global Speechwriter Guided Online Speechwriting Course.