What’s the one thing you always read on those ubiquitous “Top Five Tips” pages when it comes to giving effective speeches?
The audience is always right.
That you must speak to their needs.
Most of the time this is correct—in order to give an effective speech you should address what the audience needs and wants to hear.
But what if the audience has no clue what it needs to hear?
In this podcast episode, the third in our Better Speeches series, I tackle the issue of how to write speeches that will challenge your audience.
We’ll look at three examples (great, decent and bad) to show how this actually works (or doesn’t) in real life.
Global Speechwriter FM is designed to help transform writers into speechwriters. If you want a free 10-part series emailed to you, download Speechwriting 101 by visiting www.globalspeechwriter.com