This podcast is the second in a series of 10 designed to help transform writers into speechwriters. It’s based on the most common questions I receive. If you’d like the entire series, visit www.globalspeechwriter.com and sign up to my free content library. Feel free to send questions here.
A dirty little secret exists in the speechwriting world, and it has everything to do with access.
Many in-house and freelance speechwriters never get to meet the speaker for whom they’re writing.
It’s crazy but true. I experienced it myself at the start of my career when I working for the Canadian government. I was a ministerial speechwriter yet rarely
got demanded to meet the minister.
When you don’t spend time with the speaker, it’s difficult to capture the speaker’s personality or “voice”.
As a result, these speakers deliver speeches that are, at their very best, generic. Which means they’re boring. Which means they aren’t remembered. Which means, more often than not, the speech is a total failure.
I have a simple rule with speeches. If you can’t remember them—at least the main point—they’re failures. Simple as that.
In this episode, I discuss a few strategies to help speechwriters get better access to their speakers, and what to do when they finally meet O Sacred One.
Warning: speechwriters stuck on “nobody gives me access” whine cycle may get upset at the language I use.